Honda Racing - The Quail 2025
Project Overview
Production Alliance Group had the opportunity to support Honda Racing Corporation (HRC) at The Quail, A Motorsports Gathering 2025—one of the most prestigious automotive events in the world. The goal was to elevate the HRC booth with a modern, high-impact presence that matched the precision and performance associated with Honda’s racing legacy.
Our team delivered an ultra high-clarity outdoor LED wall as the booth’s visual centerpiece, along with a clean, reliable audio package to support playback, product videos, and live presentations throughout the event.
The Challenge
As an outdoor luxury automotive showcase, The Quail demands exceptionally high production quality. For HRC, the challenges included:
Ensuring the LED wall remained bright and crisp under full daylight
Providing clear, balanced audio in a busy outdoor environment
Maintaining a premium aesthetic that aligned with HRC’s brand identity
Integrating technology seamlessly into the booth design
Ensuring all equipment was weather-ready and durable for outdoor conditions
Attendees expect the same level of refinement from booth experiences as they do from the vehicles on display—meaning our production needed to be flawless.
Our Approach
To fulfill the visual and audio requirements, we deployed a tailored production package built for outdoor premium environments.
Key components included:
An ultra high-clarity outdoor LED wall designed for maximum brightness and sharpness
High pixel density for clean close-up viewing of racing footage and branded content
Weather-resistant design suitable for outdoor events like The Quail
A compact, high-quality audio system optimized for clarity without overpowering neighboring displays
Full integration of video playback, audio routing, and content delivery
Together, these elements created a polished, engaging, and modern presentation platform for HRC.
Execution
Setup required precise timing due to the tight access windows of The Quail. Our team managed:
Rigging and assembly of the outdoor LED wall
Calibration for brightness and color accuracy in direct sunlight
Installation of a distributed audio system with clear coverage across the booth footprint
Integration of Honda Racing Corporation’s media assets for seamless playback
Comprehensive testing before the event opened to ensure uninterrupted performance
Once the show began, the LED wall and audio system performed exactly as intended—bright, clear, and attention-grabbing.
Results
The final setup delivered:
A dynamic visual centerpiece that attracted strong foot traffic
Crisp, vibrant LED content visible even in harsh outdoor light
Balanced, high-quality audio that supported video playback and presentations
A refined, modern booth environment that matched the prestige of The Quail
Full reliability throughout the event with no technical interruptions
The HRC booth stood out as one of the most polished and media-friendly activations at the show.
Why This Project Matters
The Quail represents the pinnacle of automotive presentation—where brands must match their production standards to the craftsmanship of the vehicles they showcase. Supporting Honda Racing Corporation with premium outdoor LED and audio solutions highlighted PAG’s ability to deliver high-level production even in demanding environments.
It was a privilege to help bring HRC’s booth to life at one of the most elite motorsports gatherings of the year.
