Bonhams Car Auction - The Quail 2025
Project Overview
Production Alliance Group supported the prestigious Bonhams Car Auction at The Quail, A Motorsports Gathering 2025—one of the most iconic automotive auctions in the world. Known for showcasing rare, historic, and high-value automobiles, this auction requires top-tier production to ensure every moment is seen, heard, and experienced with absolute clarity.
For this year’s show, PAG delivered a fully integrated production package including lighting, audio, video, LED displays, and complete live stream and camera management to bring the auction to both in-person attendees and a virtual global audience.
The Challenge
Hosting a luxury auction in an outdoor environment comes with unique demands. Bonhams needed a production solution that could:
Provide bright, clean lighting that highlighted car details without creating glare
Deliver clear, balanced audio for both onsite bidders and virtual viewers
Support video screens displaying lot information and real-time auction updates
Incorporate LED elements while preserving the elegant aesthetic of the auction tent
Manage multi-camera coverage and live streaming for remote bidders
Perform reliably despite outdoor conditions and tight load-in windows
Because vehicles move in and out throughout the auction, the production also needed to stay flexible and unobtrusive.
Our Approach
We designed a cohesive, high-end production system built around clarity, visibility, and reliability—both onsite and online.
Our solution included:
A polished lighting design with soft, even coverage to showcase vehicle details
A tuned audio system designed specifically for auction-style communication
Video projection and display systems for lot numbers, bidding info, and media content
LED screens for branding, real-time updates, and visual engagement
A multi-camera system covering key angles of the auction floor
A full live streaming workflow to support remote bidders and virtual attendees
This integrated approach ensured a premium experience for every participant.
Execution
Working under the strict timing and logistical needs of The Quail, our team handled:
Installation of lighting that highlighted vehicle lines without harsh shadows
Deployment of a balanced audio system covering the entire tent
Calibration of projection and LED displays for visibility in daytime conditions
Setup of a multi-camera system covering vehicles, the auctioneer, and the bidding floor
Live stream encoding, switching, and management for a smooth broadcast
Full testing with the Bonhams production team to ensure synchronization across all systems
Once the auction began, all production elements performed seamlessly and supported the fast-paced bidding environment.
Results
The final production delivered:
Clean, even lighting ideal for both photography and live video
Clear, intelligible audio for onsite attendees and virtual bidders
Sharp, readable video display systems for lot details and updates
LED visuals that enhanced branding and pacing
A professional multi-camera live stream reaching a global audience
A reliable, uninterrupted show experience
The production elevated the Bonhams auction experience and upheld its reputation as one of the most refined automotive auctions in the world.
Why This Project Matters
The Bonhams auction at The Quail blends luxury, history, and world-class automotive culture. By providing lighting, audio, video, LED displays, and a complete live streaming system, PAG demonstrated its ability to support complex hybrid events—delivering a polished experience for both in-person and virtual participants.
We are proud to have contributed to one of the most respected automotive auction environments in the industry.
