Mountain Mike’s Franchise Convention 2025
Project Overview
Production Alliance Group was honored to support the 2025 Mountain Mike’s Franchise Convention—an annual gathering that brings together franchise owners, operators, and leadership for a weekend of strategy, celebration, and brand updates. This year’s convention featured a highly produced general session with bold visuals, dynamic presentations, and custom-branded stage elements.
Our team provided full lighting, audio, projection, LED iPosters, and a unique custom backdrop to create a polished, energizing environment that matched the Mountain Mike’s brand.
The Challenge
The Franchise Convention required a production design that balanced professionalism with excitement. Our goals included:
Creating a visually unified environment that reflected Mountain Mike’s branding
Delivering clean audio for keynotes, presentations, and panel discussions
Integrating large-format projection with custom stage elements
Designing special LED iPoster displays to showcase franchisee highlights and messaging
Building a backdrop that felt unique, modern, and on brand
Because the event included both high-energy moments and informational sessions, the production needed to seamlessly adapt throughout the day.
Our Approach
We developed a complete, turnkey production package tailored to a corporate convention environment.
Key components included:
A full lighting design with warm tones and color accents to support transitions
A powerful, room-filling audio system for speeches, walk-up music, and video playback
Dual projection setups for clean, clear visibility of presentations
Custom LED iPosters placed throughout the stage area for branding, motion content, and speaker intros
A unique stage backdrop built specifically for this event, combining materials, texture, and lighting for a signature look
Everything was designed to keep the room engaged while delivering clear visuals and sound to every attendee.
Execution
Our crew handled setup, rehearsals, show operation, and strike with precision. Once the convention kicked off, the production environment elevated every segment:
General session lighting transitions matched the energy of each speaker
Projection screens delivered crisp, readable content from every seat
The custom backdrop created a clean, modern frame that tied the stage together
LED iPosters added motion branding and visual excitement throughout the program
Audio was sharp, consistent, and balanced across the entire room
The show flowed smoothly from keynote to breakout moments, creating a polished and energized convention experience.
Results
The final execution delivered:
A dynamic, cohesive general session environment
Clear audio and projection that supported both technical presentations and high-energy moments
A standout stage built around custom iPosters and a unique branded backdrop
A smooth, uninterrupted show flow thanks to a fully integrated production package
The setup not only elevated the Mountain Mike’s brand but also enhanced the attendee experience throughout the convention.
Why This Project Matters
Franchise conventions carry a lot of weight—they’re where leaders align, teams gather, and major announcements are made. This project showcased PAG’s ability to create memorable, professional convention environments through thoughtful design, reliable technical execution, and custom staging elements.
Bringing the Mountain Mike’s Franchise Convention 2025 to life was a rewarding opportunity for our team, and we’re proud of the high-impact experience delivered to every attendee.
